Tuesday, 8 September 2026 MUMBAI EDITION LIVE

BCCI Signs Campa Cola, ChatGPT, SBI Life as Partners

BCCI gets new partners, deal till 2028. Campa Cola, ChatGPT, SBI Life on board.

Mumbai Alert · Sports Desk
Mumbai Alert · Sports Desk
Sports Desk · Mumbai Alert News · Tue, 08 September 2026 at 12:14 am
BCCI Signs Campa Cola, ChatGPT, SBI Life as Partners

The Board of Control for Cricket in India (BCCI) has announced the signing of Campa Cola, ChatGPT, and SBI Life as associate partners for Team India matches until 2028. This partnership is a significant development for Indian cricket, as it brings together prominent brands from various sectors.

The partnership between BCCI and the three companies is expected to enhance the overall experience of cricket fans in India. Campa Cola, a well-known beverage brand, will likely leverage this opportunity to increase its brand visibility and reach a wider audience. ChatGPT, an AI-powered chatbot, may explore innovative ways to engage with cricket enthusiasts. SBI Life, a leading life insurance provider, will aim to promote its products and services to the vast cricket-loving population in India.

The BCCI has been actively seeking partnerships with various brands to boost its revenue and promote Indian cricket. This deal is a testament to the growing popularity of cricket in India and the increasing interest of brands in associating themselves with the sport. The partnership will cover all Team India matches, including international series and tournaments, until 2028.

The Indian cricket team has a massive following in the country, and this partnership will provide the associate partners with a unique opportunity to connect with millions of fans. The BCCI will benefit from the partnership through increased revenue and enhanced brand visibility.

In recent years, the BCCI has signed several partnerships with prominent brands, demonstrating the growing commercial appeal of Indian cricket. The partnership with Campa Cola, ChatGPT, and SBI Life is expected to further boost the sport's popularity and revenue.

The deal is a significant milestone for Indian cricket, as it highlights the sport's ability to attract prominent brands and partners. The partnership will contribute to the growth and development of cricket in India, providing a platform for the sport to reach new heights.

The BCCI's efforts to secure partnerships with various brands have been successful, and this deal is a testament to the organization's ability to promote Indian cricket and attract prominent partners. The partnership with Campa Cola, ChatGPT, and SBI Life will have a positive impact on the sport, enhancing the overall experience of cricket fans and contributing to the growth of Indian cricket.

In conclusion, the partnership between the BCCI and Campa Cola, ChatGPT, and SBI Life is a significant development for Indian cricket. The deal will provide a platform for the associate partners to connect with millions of cricket fans, while contributing to the growth and development of the sport in India.

Frequently asked questions

What is the duration of the partnership between BCCI and the new associate partners?

The partnership is until 2028.

Which companies have been signed as associate partners by the BCCI?

Campa Cola, ChatGPT, and SBI Life have been signed as associate partners.

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