Chinese Man Earns ₹4,200/Hour Scratching Itches

A unique business in China has turned back scratching into a paid service, with customers paying around ₹4,200 for a one-hour session. The service, launched by entrepreneur Zhang under the brand name Suma, aims to help customers relax and sleep better.

The concept of Suma is simple: trained workers gently scratch parts of customers' bodies that feel itchy or relaxing, using specially designed pointed nails. Customers can also request specific areas to be scratched.

Zhang's business has attracted a significant customer base, with approximately 70% of clients being men and 30% being women. He claims that some customers find the service more relaxing than a massage, leading to a strong base of returning clients.

The business has been successful, with Zhang's two outlets in Shenzhen generating around ₹14 lakh in monthly revenue. Both stores have already recovered their costs and are now profitable.

Zhang got the idea for the business after watching a short video online showing a woman scratching her husband's back. He noticed that several people in the comments suggested they would be willing to pay someone to scratch their backs, prompting him to investigate the idea further.

He also drew inspiration from his childhood memories of his father scratching his back, which he associated with relaxation and falling asleep. Since there was no established itch-scratching industry in China, Zhang developed his own methods by studying different areas of the human body.

The scratching business is not Zhang's first entrepreneurial experiment. He has previously worked on several other projects before launching Suma.

Zhang plans to expand his business to 100 stores across China, catering to the high demand for relaxation services in first-tier cities.

The success of Suma highlights the growing demand for unique and innovative services that cater to people's relaxation and wellness needs.

As the business continues to grow, it will be interesting to see how it evolves and whether it will inspire similar services in other countries.

In conclusion, Zhang's unusual business has found a niche in the market, providing a unique service that helps people relax and sleep better. With plans to expand to 100 stores, Suma is set to become a significant player in China's relaxation industry.