Apple iPhone Ultra Launch Delayed Due To Supply Issues
Apple's foldable iPhone Ultra will be available in limited quantity, delayed launch may not impact Samsung Galaxy Fold 8 sales.

Apple is expected to unveil its first foldable iPhone, the iPhone Ultra, at a launch event on September 8. However, the device will not be available for purchase at that time due to supply and testing issues. According to a report, Australian carriers and a major retailer have confirmed that the foldable iPhone will not appear on retail shelves when the iPhone 18 range launches locally.
The report cites a major Chinese component supplier who said the delay stems primarily from supply and pricing issues. Apple is also having testing issues with production models that have already been built. The supply chain is working under a tight timeline, with current engineering fixes considered insufficient. The main problem areas are the hinge and foldable display.
Mass production was originally scheduled for June 2026, but it has been pushed back to early August and then again. Foxconn was reportedly still adjusting its production plans as recently as late July, with insiders suggesting engineering validation could add a further two-month delay. Apple is said to be planning to manufacture only seven million units in the second half of 2026, which would further limit global allocation.
The delayed rollout works in Samsung's favour, as its new foldable range launched last month, including the smaller-format Fold 8, a device comparable to Apple's offering. Australian pricing for Apple's foldable is expected to be up to $700 higher than the Samsung Galaxy Fold 8, which currently retails at JB Hi-Fi for $2,999 for the 256GB version.
Analyst Ming-Chi Kuo was cited as saying Apple could unveil the foldable in September alongside the iPhone 18 lineup but delay broader availability due to limited supply. This draws a parallel to the iPhone X, which was unveiled in September 2017 but did not reach stores until later.
The limited availability of the iPhone Ultra is not expected to impact Samsung Galaxy Fold 8 sales significantly. Samsung's device has already been launched and is available in the market, giving it a head start over Apple's foldable iPhone.
In terms of pricing, Apple's foldable iPhone is expected to be more expensive than Samsung's Galaxy Fold 8. This could be a factor in the purchasing decision for consumers who are looking for a foldable smartphone.
Overall, the delayed launch of the iPhone Ultra due to supply issues may not have a significant impact on Samsung Galaxy Fold 8 sales. However, it remains to be seen how the market will react to Apple's foldable iPhone when it is finally available.
The iPhone Ultra's limited availability and higher pricing may affect its sales, but Apple's loyal customer base may still opt for the device. The company's reputation for producing high-quality products may also work in its favour.
In conclusion, the delayed launch of the iPhone Ultra due to supply issues is not expected to impact Samsung Galaxy Fold 8 sales significantly. The market will have to wait and see how the iPhone Ultra performs when it is finally available.
Frequently asked questions
When will the Apple iPhone Ultra be available for purchase?
The Apple iPhone Ultra will not be available for purchase at the time of its launch on September 8, due to supply and testing issues.
How much will the Apple iPhone Ultra cost in Australia?
The Australian pricing for Apple's foldable iPhone is expected to be up to $700 higher than the Samsung Galaxy Fold 8, which currently retails at JB Hi-Fi for $2,999 for the 256GB version.