Amazon Expands Counterfeit Crimes Unit In India

Amazon is expanding its Counterfeit Crimes Unit (CCU) in India to protect its 1.7 million legitimate sellers and consumers from counterfeit products. The CCU, launched in June 2020, is a global team with members in India and has pursued over 32,000 bad actors globally through civil litigation and criminal referrals.

The expansion of the CCU's India operations aims to strengthen efforts on the ground and work more closely with local law-enforcement agencies. According to CCU Director Kebharu Smith, the unit has ongoing investigations with the CBI in India.

Amazon has made significant efforts to combat counterfeit products, including identifying, seizing, and disposing of over 15 million counterfeit products globally in 2025. The company has also conducted over 70 raids against counterfeit manufacturers, suppliers, and distributors with its partners.

The CCU has pursued over 32,000 bad actors since its launch, resulting in over $300 million in court-ordered restitution and the incarceration of over 290 criminals. Amazon's legal actions have also helped to proactively block over 285 million suspected fake reviews worldwide in 2025.

With India's festive shopping season approaching, customer trust and product authenticity remain central to Amazon's strategy. The company has verified over 2.7 billion product units as genuine through its transparency programme.

Amazon works with over 1.7 million sellers in India, with half of them from tier two and tier three cities. The company's mission is to take the fight to counterfeiters and protect its sellers and consumers.

The expansion of the CCU's India operations is a significant step in Amazon's efforts to combat counterfeit products and protect its customers. With the festive season approaching, the company is strengthening its efforts to ensure a trustworthy shopping experience for its customers.

In addition to its CCU, Amazon has over 15,000 employees working on protecting customers from scams, fraud, and abuse. The company's proactive controls, seller verification, brand-protection tools, and enforcement partnerships have helped to tackle counterfeit activity.

Amazon's first global Trustworthy Shopping Experience Report, released in April, outlines the company's use of proactive controls, seller verification, brand-protection tools, and enforcement partnerships to tackle counterfeit activity. The report highlights the company's commitment to protecting its customers and sellers from counterfeit products.

The expansion of the CCU's India operations is a significant development in Amazon's efforts to combat counterfeit products. With its strong commitment to protecting its customers and sellers, Amazon is taking a major step forward in ensuring a trustworthy shopping experience for its customers in India.

In conclusion, Amazon's expansion of its Counterfeit Crimes Unit in India is a significant step in the company's efforts to combat counterfeit products and protect its customers. With its strong commitment to protecting its customers and sellers, Amazon is taking a major step forward in ensuring a trustworthy shopping experience for its customers in India.