YRF, Excel Launch Music Verticals

In a recent trend, movie production houses are launching their own music labels. Yash Raj Films, founded in 1970, announced the launch of Raah Records on August 4, followed by the release of its first original track, Jaadugari, by singer-songwriter Aman.

Excel Entertainment, founded by Farhan Akhtar and Riteish Sidhwani, also launched Excel Music on August 3, with the release of Do Numbari, the first song from the film's soundtrack album, Mirzapur: The Movie.

Other production houses, such as Sunshine Pictures and Pooja Entertainment, have also launched their own music labels, Sunshine Music and Jjust Music, respectively.

This trend is not limited to music, as production houses are exploring various revenue streams. For example, Balaji Telefilms started its own talent management firm, Hoonur, and launched the astrology-related app, Balaji Astro Guide.

Dharma Productions has Dharma Collab Artists Agency, marking its full control over its talent management. Abundantia Entertainment has also launched a new division, Abundantia aiON, which focuses on reimagining storytelling through the power of AI.

The reason behind this move is to explore all revenue sources and be more appealing to investors. The rise of OTT has changed the consumption and economic game, and revenue streams such as music verticals ensure a steady generation of income.

Universal Music Group’s Rs 800 crore minority investment in Excel Entertainment is a significant announcement that signals this move.

The launch of music verticals by movie production houses is a strategic move to diversify their revenue streams and stay competitive in the ever-changing entertainment industry.

As the entertainment industry continues to evolve, it will be interesting to see how these music labels perform and contribute to the growth of the production houses.

The trend of production houses launching their own music labels is expected to continue, with more houses exploring various revenue streams to stay ahead in the game.

In conclusion, the launch of music verticals by YRF, Excel Entertainment, and other production houses is a significant development in the entertainment industry, and it will be interesting to see how this trend unfolds in the future.