Chandigarh Court Issues Notice to Salman Khan's Being Human

A district court in Chandigarh has issued a pre-cognisance notice to Bollywood actor Salman Khan's Being Human Foundation, his sister Alvira Khan Agnihotri, and the directors of Style Quotient Jewellery Pvt Ltd. The notice is in connection with a cheating complaint linked to a Being Human jewellery franchise.

The complaint was filed by Chandigarh-based businessman Arun Gupta, who alleged that he invested nearly ₹3 crore to establish a Being Human jewellery showroom. Gupta claimed that he was assured the venture would be financially rewarding, but the promised business support was never provided.

According to the complaint, Gupta spent more than ₹1 crore on setting up the showroom and fulfilled all the obligations outlined in his agreement with Style Quotient Jewellery Pvt Ltd. However, the supply of jewellery became irregular, affecting the store's operations and causing financial losses. The supply outlet has remained closed since February 2020, leading to disruptions in inventory and a decline in sales.

Gupta has claimed that the resulting losses amount to several crores. He also alleged that he had been assured Salman Khan would inaugurate the showroom, but actor Aayush Sharma, Salman Khan's brother-in-law, attended the launch instead. Gupta further claimed that six individuals associated with the company had misrepresented the business opportunity, leading him to make the investment.

The matter is currently at the pre-cognisance stage, and the court has issued notices to the accused persons. Further proceedings are scheduled for October 5, 2026. Judicial Magistrate Dr Ambika Sharma passed the order, directing the accused to appear during the pre-cognisance stage of the proceedings.

The case highlights the importance of thorough research and due diligence before investing in any business venture. It also raises questions about the responsibility of celebrity-endorsed brands and their marketing practices.

The Being Human Foundation, founded by Salman Khan, is a charitable organization that aims to support underprivileged children. However, this case has brought attention to the foundation's business dealings and the potential risks associated with investing in celebrity-endorsed franchises.

As the case progresses, it will be interesting to see how the court rules on the matter and what implications it may have for the parties involved. For now, Salman Khan has not reacted to the case in any way.

The outcome of this case may have significant implications for the business community, particularly for those involved in celebrity-endorsed franchises. It may also lead to increased scrutiny of business practices and marketing strategies used by such franchises.

In conclusion, the Chandigarh court's notice to Salman Khan's Being Human Foundation and his sister Alvira Khan Agnihotri is a significant development in the ₹3 crore jewellery franchise dispute. The case highlights the importance of transparency and accountability in business dealings, particularly when it comes to celebrity-endorsed brands.