Toxic OTT Rights Sold For ₹30 Crore

Toxic, a film starring Yash, Nayanthara, Kiara Advani, Tara Sutaria, Huma Qureshi, and Rukmini Vasanth, and directed by Geetu Mohandas, has failed to make a mark at the box office. Despite its fantastic start, the movie's box office collections dropped significantly, resulting in a flop.

The film's poor box office performance has affected its OTT deal, with the makers being offered only ₹30 crore for the digital rights. Before the film's release, an OTT platform had offered ₹150 crore for the post-theatrical digital streaming rights, but the makers had demanded a higher amount of ₹200 crore.

According to a source, Yash was confident that the movie would perform well at the box office and had expected a deal of ₹200 crore after its release. However, the digital players are now offering a much lower amount, with the biggest offer coming from Zee 5.

The makers are reportedly contemplating a completely new edit for the digital version, hoping to get a higher amount from the OTT deal. However, there is no official confirmation about Toxic's OTT deal.

Toxic took an opening of ₹101.10 crore net in India, but its collections dropped significantly later. On its day 12, the film earned ₹2.35 crore net, taking the domestic net total to ₹245.75 crore net. The worldwide gross box office stands at ₹337.80 crore.

The film's box office fate is a significant blow to the makers, who had expected a much higher return on investment. The low OTT deal offer is a further disappointment, and it remains to be seen how the makers will proceed with the digital release.

The Bollywood industry has been experiencing a slump in recent times, with several big-budget films failing to perform well at the box office. Toxic's poor performance is a further indication of the challenges faced by the industry.

The film's failure has also sparked a debate about the quality of content being produced in Bollywood. With the rise of OTT platforms, audiences have become more discerning, and films need to offer high-quality content to succeed.

In conclusion, Toxic's poor box office performance and low OTT deal offer are a significant setback for the makers. The film's failure highlights the challenges faced by the Bollywood industry and the need for high-quality content to succeed in the competitive market.