PNB Partners With GYFTR For Credit Card Offers

Punjab National Bank (PNB) has partnered with GYFTR Limited to offer more digital benefits and brand offers to its credit card customers. The two companies have entered into a three-year agreement under which a dedicated PNB-branded digital platform will be developed for select credit card customers.

The platform will offer deals across shopping, food delivery, entertainment, dining, and travel. GYFTR will develop and operate the PNB-branded digital platform, which will provide access to offers and digital benefits from different brands.

Select PNB credit card customers will be able to access offers from brands such as Amazon Prime, Swiggy One, SonyLIV, Starbucks, Domino’s, Myntra, Bata, and PVR. However, the available brands and offers can change over time.

The platform aims to bring offers covering customers’ everyday spending and entertainment needs under one digital service. Credit card users will be able to explore benefits related to shopping, food delivery, movies, entertainment, restaurants, and travel.

GYFTR will manage the technology, operations, and payment infrastructure supporting the platform. The company will also use its network of brands and merchant integrations to make it easier for PNB customers to move from the bank’s platform to participating brands’ websites or stores.

The partnership combines PNB’s large customer reach with GYFTR’s brand network and digital engagement capabilities. For PNB, the initiative will provide another digital channel to connect with its credit card customers while creating additional customer touchpoints through brand partnerships.

GYFTR co-founder and CEO Arvind Prabhakar said the company was excited about its partnership with Punjab National Bank. He said GYFTR aims to work with banks to build digital customer experiences that go beyond transactions and provide additional value.

The partnership is expected to enhance the overall customer experience for PNB credit card holders. With the dedicated platform, customers will be able to access a wide range of offers and benefits, making their credit card usage more rewarding.

In recent times, PNB has been focusing on expanding its digital offerings to cater to the evolving needs of its customers. The partnership with GYFTR is a significant step in this direction, as it will provide customers with a seamless and convenient way to access various benefits and offers.

Overall, the partnership between PNB and GYFTR is a positive development for credit card customers, as it will provide them with more options and benefits to enhance their overall experience.

The initiative is also expected to contribute to the growth of digital payments in the country, as more customers are likely to use the platform to access various offers and benefits.

In conclusion, the partnership between PNB and GYFTR is a significant development in the digital payments space, and it is expected to have a positive impact on the overall customer experience for PNB credit card holders.