Wednesday, 26 August 2026 MUMBAI EDITION LIVE

Kriti Sanon's Raksha Bandhan Ad Pulled Amid Outfit Row

Kriti Sanon's ad sparks controversy, Kangana Ranaut criticizes outfit, ad pulled

Mumbai Alert · Showbiz Desk
Mumbai Alert · Showbiz Desk
Showbiz Desk · Mumbai Alert News · Wed, 26 August 2026 at 04:40 pm
Kriti Sanon's Raksha Bandhan Ad Pulled Amid Outfit Row

A recent advertisement for Raksha Bandhan featuring Kriti Sanon sparked a heated controversy over her attire. The ad, which was meant to promote the festive occasion, drew criticism from various quarters, including BJP MP Kangana Ranaut. Ranaut took to social media to express her disapproval of Sanon's outfit, calling it 'creepy' and 'inappropriate'.

Kriti Sanon, however, defended her clothing choice, stating that culture resides within the heart and not just in attire. She emphasized the importance of understanding and respecting individual choices. Sanon's stance was supported by Congress leader Rahul Gandhi, who emphasized the need for women's autonomy in making their own choices.

The controversy surrounding the advertisement eventually led to its withdrawal by the jewellery brand GIVA. The brand cited public sentiment as the reason for pulling the ad, indicating that they did not want to offend anyone's sensibilities. The row has sparked a larger debate about cultural sensitivity, personal freedom, and the role of public figures in shaping opinions.

The Raksha Bandhan advertisement was meant to promote the festive occasion, which celebrates the bond between brothers and sisters. However, the controversy surrounding Kriti Sanon's outfit overshadowed the occasion's significance. The incident highlights the challenges faced by brands and celebrities in navigating complex social issues.

Kangana Ranaut's criticism of Kriti Sanon's outfit was seen as an attempt to impose her own cultural values on others. However, Sanon's response was widely appreciated for its emphasis on individual freedom and cultural sensitivity. The incident also sparked a debate about the role of public figures in shaping opinions and influencing cultural norms.

The withdrawal of the advertisement by GIVA has been seen as a pragmatic decision, given the public sentiment surrounding the issue. However, it also raises questions about the impact of public pressure on creative freedom and the ability of brands to promote their products without offending anyone's sensibilities.

In the end, the controversy surrounding Kriti Sanon's Raksha Bandhan advertisement has sparked a larger debate about cultural sensitivity, personal freedom, and the role of public figures in shaping opinions. The incident highlights the challenges faced by brands and celebrities in navigating complex social issues and the need for greater understanding and respect for individual choices.

The row has also underscored the importance of respecting women's autonomy in making their own choices, as emphasized by Rahul Gandhi. The incident serves as a reminder that cultural values and personal freedoms are complex issues that require nuanced understanding and respect.

In conclusion, the controversy surrounding Kriti Sanon's Raksha Bandhan advertisement has sparked a significant debate about cultural sensitivity, personal freedom, and the role of public figures in shaping opinions. The incident highlights the challenges faced by brands and celebrities in navigating complex social issues and the need for greater understanding and respect for individual choices.

Frequently asked questions

Why was Kriti Sanon's Raksha Bandhan ad controversial?

The ad was criticized for Kriti Sanon's attire, which was deemed inappropriate by some, including BJP MP Kangana Ranaut.

Who supported Kriti Sanon in the controversy?

Congress leader Rahul Gandhi supported Kriti Sanon, emphasizing the need for women's autonomy in making their own choices.

kriti sanonkangana ranautraksha bandhangivabollywood
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