Wednesday, 26 August 2026 MUMBAI EDITION LIVE

Kriti Sanon's Ad Removed After Outfit Backlash

Kriti Sanon's Raksha Bandhan ad sparks controversy, jewellery brand apologizes

Mumbai Alert · Showbiz Desk
Mumbai Alert · Showbiz Desk
Showbiz Desk · Mumbai Alert News · Wed, 26 August 2026 at 11:02 am
Kriti Sanon's Ad Removed After Outfit Backlash

A recent advertisement for a jewellery brand featuring actress Kriti Sanon has been removed from public viewing after it sparked a backlash over the actress's outfit. The ad, which was intended to celebrate the festive occasion of Raksha Bandhan, was criticized by many who felt that Kriti's clothing choice was not suitable for the occasion.

The controversy surrounding the ad led to the brand issuing a heartfelt apology for any offense caused. In their statement, the brand reaffirmed their reverence for Indian culture and traditions, particularly during the festive period. The brand's decision to pull the ad was likely made in an effort to avoid further controversy and to show respect for the public's sentiments.

Kriti Sanon, however, stood by her clothing choice, emphasizing the emotional significance of Raksha Bandhan over fashion. The actress's stance highlights the importance of understanding and respecting the cultural context of festivals like Raksha Bandhan.

Raksha Bandhan, which celebrates the bond between siblings, is a significant festival in Indian culture. The festival is typically marked by the tying of a rakhi, or a sacred thread, by a sister on her brother's wrist. The occasion is often celebrated with traditional clothing, food, and rituals.

The removal of the ad has sparked a debate about the representation of Indian culture and traditions in advertising. While some have praised the brand for taking responsibility and apologizing for the offense caused, others have criticized the decision, citing the need for greater freedom of expression in advertising.

The incident serves as a reminder of the importance of cultural sensitivity and respect in advertising. Brands must be mindful of the cultural context and potential impact of their advertisements on the public. By doing so, they can avoid controversy and promote a positive and respectful representation of Indian culture and traditions.

In the end, the removal of Kriti Sanon's Raksha Bandhan ad highlights the need for brands to be sensitive to the cultural nuances of the Indian market. As the brand has shown, taking responsibility and apologizing for any offense caused can go a long way in maintaining a positive reputation and respecting the sentiments of the public.

The controversy surrounding the ad has also sparked a wider conversation about the role of celebrities in promoting cultural values and traditions. As public figures, celebrities like Kriti Sanon have a significant influence on their fans and can play an important role in promoting cultural sensitivity and respect.

Overall, the incident serves as a reminder of the importance of cultural sensitivity and respect in advertising and the need for brands to be mindful of the potential impact of their advertisements on the public.

Frequently asked questions

Why was Kriti Sanon's Raksha Bandhan ad removed?

The ad was removed after it sparked a backlash over the actress's outfit, which was deemed not suitable for the occasion.

What was the brand's response to the controversy?

The brand issued a heartfelt apology for any offense caused and reaffirmed their reverence for Indian culture and traditions.

kriti sanonraksha bandhanjewellery brandbollywood
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