Tuesday, 18 August 2026 MUMBAI EDITION LIVE

FDA Sends Notices to SRK, Ajay Devgn, Tiger Shroff

Notices issued over Vimal ad, FDA chief defends action

Mumbai Alert · City Desk
Mumbai Alert · City Desk
City Desk · Mumbai Alert News · Tue, 18 August 2026 at 07:13 am
FDA Sends Notices to SRK, Ajay Devgn, Tiger Shroff

The Food and Drug Administration (FDA) has issued notices to Bollywood celebrities Shah Rukh Khan, Ajay Devgn, and Tiger Shroff for their involvement in a Vimal Elaichi advertisement. According to FDA commissioner Tukaram Mundhe, the action was taken due to regulations concerning misleading claims and surrogate advertisements for prohibited items.

The FDA has been actively resolving public complaints, with over 8,000 cases addressed in a single month. Commissioner Mundhe stated that all actors in an advertising chain are accountable for their roles, implying that celebrities who endorse products cannot escape responsibility.

The notices sent to the celebrities are a result of the FDA's efforts to crack down on surrogate advertising, which is a tactic used to promote prohibited or restricted items through indirect means. In this case, the Vimal Elaichi advertisement allegedly made misleading claims, prompting the FDA to take action.

The FDA's actions against celebrities endorsing surrogate products are part of a larger effort to regulate the advertising industry and protect consumers from misleading claims. Commissioner Mundhe's defense of the notices suggests that the FDA is committed to holding all parties involved in advertising accountable for their actions.

The move has sparked attention in the advertising industry, with many questioning the role of celebrities in promoting products. The FDA's actions may have implications for the way companies advertise their products, particularly those that use surrogate advertising tactics.

In recent years, there has been an increase in surrogate advertising, with many companies using creative tactics to promote their products without directly mentioning them. However, this practice can be misleading and deceptive, and the FDA's efforts to regulate it are aimed at protecting consumers.

The FDA's decision to issue notices to high-profile celebrities like Shah Rukh Khan, Ajay Devgn, and Tiger Shroff sends a strong message that nobody is above the law. Commissioner Mundhe's statement that 'nobody will be spared' suggests that the FDA is committed to taking action against anyone who violates regulations, regardless of their status or influence.

The outcome of the notices is yet to be seen, but the FDA's actions are likely to have a significant impact on the advertising industry. As the regulatory body continues to crack down on surrogate advertising, companies and celebrities may need to rethink their advertising strategies to avoid violating regulations.

In conclusion, the FDA's actions against Shah Rukh Khan, Ajay Devgn, and Tiger Shroff are part of a larger effort to regulate the advertising industry and protect consumers. The move sends a strong message that the FDA is committed to holding all parties involved in advertising accountable for their actions, and that nobody is above the law.

Frequently asked questions

Why did the FDA issue notices to SRK, Ajay Devgn, and Tiger Shroff?

The FDA issued notices due to regulations concerning misleading claims and surrogate advertisements for prohibited items in the Vimal Elaichi advertisement.

What is surrogate advertising?

Surrogate advertising is a tactic used to promote prohibited or restricted items through indirect means, often by making misleading claims or using creative tactics to avoid direct mention of the product.

fdasurrogate advertisingbollywood
X Facebook Telegram
Read the original report ↗

More in Mumbai

Mumbai

Mumbai Monorail Reopening Delayed Again

Mumbai Monorail reopening delayed, evacuation plan not ready, commuters affected

By Mumbai Alert · City Desk · 26 min ago

Mumbai

Navy Sailor's Family Found Dead in Mumbai

Tragedy strikes in Mumbai, Navy sailor's family found dead. Wife had feared for her life.

By Mumbai Alert · City Desk · 53 min ago

Mumbai

Churchgate IT Building Catches Fire

Fire breaks out, cause suspected to be short circuit. No injuries reported.

By Mumbai Alert · City Desk · 1 hr ago

Mumbai

Labourer Dies in Panvel Plant Accident

18-year-old falls into RMC mixer, police register case

By Mumbai Alert · City Desk · 1 hr ago