Amazon Expands Anti-Counterfeit Unit to Protect 1.7 Million Indian Sellers

Amazon is expanding its Counterfeit Crimes Unit (CCU) in India to protect 1.7 million Indian sellers and consumers from counterfeit products. The unit, launched in June 2020, is a global team with members in India and has pursued over 32,000 bad actors globally through civil litigation and criminal referrals.

The CCU Director, Kebharu Smith, stated that the unit's mission is to take the fight to these bad actors. The expansion of the CCU's India operations aims to strengthen efforts on the ground and work more closely with local law-enforcement agencies. Smith also mentioned that the company has ongoing investigations with the CBI in India.

Amazon works with over 1.7 million sellers in India, with half of them from tier two and tier three cities. The company has helped identify, seize, and dispose of over 15 million counterfeit products globally in 2025. Additionally, Amazon conducted over 70 raids against counterfeit manufacturers, suppliers, and distributors with its partners during the year.

The CCU has pursued over 32,000 bad actors since its launch, resulting in over $300 million in court-ordered restitution and the incarceration of over 290 criminals. Amazon's legal actions have also helped to block over 285 million suspected fake reviews worldwide in 2025.

With India's festive shopping season approaching, customer trust and product authenticity remain central to Amazon's strategy. The company has verified over 2.7 billion product units as genuine through its transparency program. Over 15,000 employees work on protecting customers from scams, fraud, and abuse.

The expansion of the CCU in India is a significant step towards protecting Indian sellers and consumers from counterfeit products. Amazon's efforts to combat counterfeiting are crucial in maintaining customer trust and ensuring a safe shopping experience.

The company's proactive controls, seller verification, brand-protection tools, and enforcement partnerships have helped to tackle counterfeiting activity. Amazon's first global Trustworthy Shopping Experience Report outlines the company's use of these measures to protect customers.

In conclusion, Amazon's expansion of its Counterfeit Crimes Unit in India is a major step towards protecting Indian sellers and consumers from counterfeit products. The company's efforts to combat counterfeiting are essential in maintaining customer trust and ensuring a safe shopping experience.

As the festive shopping season approaches, Amazon's focus on customer trust and product authenticity will be crucial in maintaining its position as a trusted e-commerce platform in India. The company's commitment to protecting its customers and sellers from counterfeit products is a significant step towards building a safe and trustworthy shopping environment.

Overall, Amazon's expansion of its Counterfeit Crimes Unit in India is a positive development for Indian sellers and consumers. The company's efforts to combat counterfeiting will help to maintain customer trust and ensure a safe shopping experience.

The Indian government has also been taking steps to combat counterfeiting, and Amazon's efforts are a significant contribution to this effort. The company's partnership with local law-enforcement agencies will help to strengthen the fight against counterfeiting in India.

In the coming months, Amazon's expanded CCU in India will play a crucial role in protecting Indian sellers and consumers from counterfeit products. The company's commitment to customer trust and product authenticity will be essential in maintaining its position as a trusted e-commerce platform in India.

As the e-commerce market in India continues to grow, the need to combat counterfeiting will become increasingly important. Amazon's efforts to protect its customers and sellers from counterfeit products will be crucial in maintaining a safe and trustworthy shopping environment.

In conclusion, Amazon's expansion of its Counterfeit Crimes Unit in India is a significant step towards protecting Indian sellers and consumers from counterfeit products. The company's efforts to combat counterfeiting are essential in maintaining customer trust and ensuring a safe shopping experience.