Friday, 11 September 2026 MUMBAI EDITION LIVE

Online Shoppers to See Discount Margins from January

New rule kicks in, transparency for buyers

Mumbai Alert · Markets Desk
Mumbai Alert · Markets Desk
Markets Desk · Mumbai Alert News · Fri, 11 September 2026 at 02:11 am
Online Shoppers to See Discount Margins from January

Starting January, online shoppers in India will have a clearer view of the discounts they are getting on products. The new rule, aimed at promoting transparency in e-commerce, will require online retailers to display the margin of discount on every product.

This move is expected to help consumers make informed decisions about their purchases. The exact mechanism of how the discount margin will be displayed is yet to be announced.

The decision to introduce this rule comes after concerns were raised about the lack of transparency in the e-commerce sector. Many consumers have complained about being misled by inflated discount claims.

The e-commerce industry has grown significantly in India over the past few years, with more and more people turning to online shopping. However, the lack of transparency in pricing and discounts has been a major concern.

The new rule is expected to address this issue and promote fair business practices in the e-commerce sector. It will also help to build trust between consumers and online retailers.

In recent years, there have been several instances of online retailers being accused of misleading consumers with false discount claims. This has led to a lack of trust in the e-commerce industry.

The introduction of the new rule is a step towards regulating the e-commerce sector and promoting transparency. It is expected to have a positive impact on the industry and help to increase consumer confidence.

The e-commerce industry is expected to continue growing in India, with more and more people turning to online shopping. The new rule will help to ensure that this growth is sustainable and that consumers are protected.

In conclusion, the introduction of the new rule requiring online retailers to display the margin of discount is a positive step towards promoting transparency in the e-commerce sector. It will help to build trust between consumers and online retailers and promote fair business practices.

Frequently asked questions

When will the new rule for online retailers come into effect?

The new rule will come into effect from January.

What is the purpose of the new rule?

The purpose of the new rule is to promote transparency in the e-commerce sector and help consumers make informed decisions.

ecommercetransparencyonline shopping
X Facebook Telegram
Read the original report ↗