ITW Universe Secures India-Japan T20I Production Rights

The India-Japan T20I match, scheduled for September 22, 2026, at the Sano International Cricket Ground in Tochigi, Japan, has been granted exclusive global sports production, broadcast distribution, and commercial marketing rights to ITW Universe.

This historic match marks the first time the senior men's teams of India and Japan will meet on a cricket pitch. The Japan Cricket Association (JCA) has organized the match as part of the 'Sport 75' initiative, celebrating 75 years of diplomatic relations between the two nations.

ITW Universe now holds full ownership of the broadcast feed and commercial inventory for the landmark fixture. The company is in advanced discussions with leading linear television networks and OTT platforms, including Star, Sony, Zee, and FanCode, for domestic and international broadcast and streaming partnerships.

According to Naoki Alex Miyaji, CEO of the Japan Cricket Association, partnering with ITW Universe ensures that the fixture will be produced and marketed to the highest global standards. This will provide fans in Japan, India, and around the world with a top-tier viewing experience, inspiring a new generation of cricket enthusiasts in Japan.

Bhairav Shanth, Co-Founder of ITW Universe, expressed pride in securing the exclusive rights for this historic match. Having full control over the broadcast and commercial footprint allows the company to build a premium, world-class experience for viewers while offering a platform for brands and media networks.

The JCA is currently expanding capacity at the Sano International Cricket Ground to accommodate a growing live turnout. The match is set to broadcast globally at 9:30 AM IST (1:00 PM local time).

ITW Universe is India's only 'Full Stack' agency, offering a range of services across sports, media, and entertainment. The company aims to enable clients to leverage opportunities in these high-impact platforms through a single window.

The historic India-Japan T20I match presents an unprecedented opportunity to take Indian cricket into a new market and build long-term visibility in Japan. With ITW Universe at the helm, the match is expected to be a monumental moment for global cricket.

In the context of Indian cricket, this match marks a significant milestone in the sport's global expansion. The 'Sport 75' initiative celebrates the strong diplomatic ties between India and Japan, and the match is expected to foster greater cooperation and friendship between the two nations.

The match will be held alongside the 2026 Asian Games in Aichi-Nagoya, providing a unique opportunity for Indian cricket to reach a new audience. With the exclusive production rights secured by ITW Universe, the company is well-positioned to deliver a world-class viewing experience to fans around the world.

In conclusion, the India-Japan T20I match is a historic event that marks a new chapter in the growth of cricket in Japan. With ITW Universe's expertise in sports production and marketing, the match is expected to be a resounding success, inspiring a new generation of cricket enthusiasts in Japan and around the world.

The significance of this match extends beyond the cricket pitch, as it celebrates the strong diplomatic ties between India and Japan. The match is a testament to the growing cooperation and friendship between the two nations, and it is expected to have a lasting impact on the sport of cricket in Japan.

As the match approaches, fans in India, Japan, and around the world are eagerly anticipating the historic encounter between the two teams. With ITW Universe's exclusive production rights, the company is well-positioned to deliver a world-class viewing experience that will be remembered for years to come.

The match is scheduled to take place on September 22, 2026, at the Sano International Cricket Ground in Tochigi, Japan. Fans can catch the action live on various television networks and OTT platforms, including Star, Sony, Zee, and FanCode.

In the end, the India-Japan T20I match is a historic event that will be etched in the memories of cricket fans around the world. With ITW Universe's expertise and the Japan Cricket Association's efforts, the match is expected to be a monumental moment for global cricket, inspiring a new generation of cricket enthusiasts and fostering greater cooperation and friendship between India and Japan.

The match's significance extends beyond the sport of cricket, as it celebrates the strong diplomatic ties between India and Japan. The event is a testament to the growing cooperation and friendship between the two nations, and it is expected to have a lasting impact on the sport of cricket in Japan.

As the cricket world awaits the historic encounter between India and Japan, one thing is certain - the match will be a memorable event that will be remembered for years to come. With ITW Universe's exclusive production rights and the Japan Cricket Association's efforts, the match is expected to be a resounding success, inspiring a new generation of cricket enthusiasts and fostering greater cooperation and friendship between India and Japan.

The India-Japan T20I match is a historic event that marks a new chapter in the growth of cricket in Japan. With ITW Universe's expertise in sports production and marketing, the match is expected to be a monumental moment for global cricket, inspiring a new generation of cricket enthusiasts and fostering greater cooperation and friendship between India and Japan.

In conclusion, the India-Japan T20I match is a significant event that will have a lasting impact on the sport of cricket in Japan. With ITW Universe's exclusive production rights and the Japan Cricket Association's efforts, the match is expected to be a resounding success, inspiring a new generation of cricket enthusiasts and fostering greater cooperation and friendship between India and Japan.

What it means for Mumbai and India is that the match will provide a unique opportunity for Indian cricket to reach a new audience and build long-term visibility in Japan. The match is expected to foster greater cooperation and friendship between India and Japan, and it will be a testament to the growing diplomatic ties between the two nations.

The match's significance extends beyond the sport of cricket, as it celebrates the strong diplomatic ties between India and Japan. The event is a testament to the growing cooperation and friendship between the two nations, and it is expected to have a lasting impact on the sport of cricket in Japan.

As the cricket world awaits the historic encounter between India and Japan, one thing is certain - the match will be a memorable event that will be remembered for years to come. With ITW Universe's exclusive production rights and the Japan Cricket Association's efforts, the match is expected to be a resounding success, inspiring a new generation of cricket enthusiasts and fostering greater cooperation and friendship between India and Japan.

The India-Japan T20I match is a historic event that marks a new chapter in the growth of cricket in Japan. With ITW Universe's expertise in sports production and marketing, the match is expected to be a monumental moment for global cricket, inspiring a new generation of cricket enthusiasts and fostering greater cooperation and friendship between India and Japan.

In the end, the India-Japan T20I match is a significant event that will have a lasting impact on the sport of cricket in Japan. With ITW Universe's exclusive production rights and the Japan Cricket Association's efforts, the match is expected to be a resounding success, inspiring a new generation of cricket enthusiasts and fostering greater cooperation and friendship between India and Japan.