Mercedes-Benz Studio Opens in Gurugram

Mercedes-Benz has launched its studio in Gurugram's DLF One Horizon Centre, marking a significant milestone in the brand's efforts to engage with India's growing luxury consumer base. The studio is one of 14 globally and offers a unique experience for buyers and enthusiasts to interact with the brand.

With over 140 showrooms across 50+ cities in India, Mercedes-Benz has established a strong presence in the country over the past three decades. The brand has reported its best-ever H1 sales in July, with 9,768 units sold, representing a 9% increase over the same period in 2025.

The Mercedes-Benz Studio in Gurugram provides a luxurious and modern space for visitors to explore the brand's latest products and connect with the company. According to Santosh Iyer, Managing Director and CEO of Mercedes-Benz India, the studio is designed to offer an unhurried discovery experience, allowing visitors to spend quality time and immerse themselves in the brand's unmistakable 'Welcome Home' feeling.

The studio showcases the CONCEPT AMG GT XX supercar and the Mercedes-AMG PETRONAS F1 e-bike range, which has been launched in partnership with EMotorad. The e-bike range is available in three editions: City, Track, and Rallye, each featuring a 250W rear hub motor and three selectable power modes.

To celebrate its 140th anniversary in 2026, the studio features a wall showcasing the carmaker's iconic models through the years. Additionally, visitors can explore a design and materials library, Mercedes-Benz lifestyle collection, and Mercedes-AMG X adidas.

The brand has also partnered with Chef Vinesh Johnny to offer an exclusive Lavonne Café experience, featuring customized desserts and savouries with a signature Mercedes-Benz touch. Visitors can book a test drive of a Mercedes-Benz vehicle prior to visiting the studio on the India website.

The launch of the Mercedes-Benz Studio in Gurugram underscores the brand's commitment to providing a unique and immersive experience for its customers and enthusiasts in India. With its strong presence in the country and growing sales, Mercedes-Benz is well-positioned to continue its success in the Indian market.

The studio's focus on customer engagement and experience is a key aspect of the brand's strategy to build long-term relationships with its customers. By providing a luxurious and modern space for visitors to explore the brand's products and connect with the company, Mercedes-Benz aims to create a lasting impression and foster a sense of loyalty among its customers.

In the context of the Indian luxury market, the launch of the Mercedes-Benz Studio is a significant development. The market is growing rapidly, driven by increasing demand for luxury vehicles and experiences. Mercedes-Benz is well-positioned to capitalize on this trend, with its strong brand reputation and commitment to providing a unique and immersive experience for its customers.

The success of the Mercedes-Benz Studio in Gurugram will likely have a positive impact on the brand's sales and customer engagement in India. As the brand continues to expand its presence in the country, it is likely to remain a major player in the Indian luxury market.

In conclusion, the launch of the Mercedes-Benz Studio in Gurugram marks an important milestone in the brand's efforts to engage with India's growing luxury consumer base. With its focus on customer experience and immersion, the studio is well-positioned to create a lasting impression and foster a sense of loyalty among Mercedes-Benz customers in India.