Priyanshi Pareek Brings Jaipur Roots to NYC Design Scene

Priyanshi Pareek, a New York City-based graphic visual designer, has built a career across various creative industries, including hospitality, fitness, packaging, and fashion. Her professional journey, which spans nearly a decade, has been shaped by her broad range of experiences. However, the foundation of her visual perspective can be traced back to her hometown of Jaipur, India.

Growing up in Jaipur, Pareek was surrounded by Rajasthan's unique architecture, craftsmanship, textiles, and vibrant color traditions. This exposure developed her appreciation for visual storytelling and influenced her design style. Her earliest visual memories came from her mother's handwoven sarees, which introduced her to texture, pattern, color, and craftsmanship.

When Pareek moved to New York, she studied at the School of Visual Arts, where she encountered a different creative environment. She reflects that New York taught her to take bold creative risks, while Jaipur gave her an instinctive eye for warmth, depth, and color. Instead of choosing between the two influences, she allowed them to coexist, with Jaipur as the foundation and New York as the laboratory.

Today, Pareek works as a visual graphic designer with Grovehouse, a New York-based hospitality group. Her responsibilities include branding, marketing campaigns, social media, advertising, and environmental graphics. She also creates visual content for chef Missy Robbins' personal brand, supporting her restaurants and media appearances.

Before joining Grovehouse, Pareek worked with JME & Co., a packaging and product design firm, where she worked on projects for major retailers like Target and Walmart. She also contributed to projects for recognizable consumer brands, including Hershey's and Nanette Lepore.

Pareek's experience also includes working with the world's largest growing fitness chain, where she contributed to advertising campaigns, illustrations, and social media content. Additionally, she worked with Sui Yoga in SoHo, creating social media content, marketing materials, and event promotions.

Pareek's unique blend of Jaipur and New York influences has become increasingly visible throughout her career. Her ability to combine traditional and modern elements has allowed her to succeed in various creative industries.

In the context of the design industry, Pareek's story highlights the importance of diverse experiences and influences. Her journey demonstrates that a strong foundation in traditional craftsmanship and visual storytelling can be combined with modern creative risks to produce innovative and effective design.

For Mumbai residents, Pareek's story serves as an inspiration, showcasing the potential for Indian designers to succeed on a global scale. Her ability to blend traditional and modern elements has allowed her to thrive in the competitive New York design scene, and her story can motivate aspiring designers to explore their own unique perspectives.

In conclusion, Priyanshi Pareek's career is a testament to the power of combining diverse influences and experiences. Her unique blend of Jaipur and New York has allowed her to succeed in various creative industries, and her story serves as an inspiration for designers around the world.