RT Launches Hindi Digital Platform In India

Russia Today (RT) has launched its Hindi digital operation in India, expanding its presence beyond the English-speaking audience. The launch comes days before the BRICS Summit in New Delhi on September 12-13 and ahead of Russian President Vladimir Putin's expected visit to India.

The new platform, branded with the Hindi tagline 'Fark Nazariye Ka' ('The world looks different from here'), aims to present alternative perspectives on global affairs to Indian audiences. The launch campaign features journalist Runjhun Sharma, RT India's Head of News, who has previously been part of President Putin's media pool during high-level international summits.

The messaging behind the initiative suggests that global events can be viewed through multiple lenses and that perspectives beyond the Western narrative deserve space in public discourse. With the launch of rthindi.com, RT is extending that approach to India's largest linguistic audience.

In one of the platform's early interviews, Sharma spoke in Hindi with Russian Embassy Deputy Chief of Mission Roman Babushkin, providing a first glimpse of RT's Hindi-language editorial programming. The Russian Embassy in New Delhi has also announced the launch, describing RT Hindi as a new Hindi-language digital news platform.

Babushkin said the initiative would enable more Hindi-speaking viewers to access timely and reliable information. He argued that the current global information environment was increasingly shaped by efforts to limit Russian perspectives and said RT Hindi would provide audiences with direct access to news and developments concerning Russia.

The launch has also drawn attention from Indian political figures associated with RT India's programming. Former External Affairs Minister Salman Khurshid, who hosts RT's In Conversation With, contributed an opinion piece to the Hindi platform, highlighting the longstanding strategic partnership between India and Russia.

The launch of RT's Hindi digital platform represents another milestone in RT's growing media footprint in India. It comes at a time when India is preparing to host the BRICS Summit, which will be attended by leaders from Brazil, Russia, India, China, and South Africa.

The BRICS Summit is expected to discuss key global issues, including trade, security, and economic cooperation. The launch of RT's Hindi digital platform is seen as an attempt to increase Russia's media presence in India and to provide an alternative perspective on global affairs to Indian audiences.

The move is also seen as an attempt to counter the dominance of Western media in India and to provide a platform for Russian perspectives on global issues. With the launch of RT's Hindi digital platform, India's Hindi-speaking audience will have access to a new source of news and information on global affairs.

In the coming days, RT's Hindi digital platform is expected to feature a range of programming, including news, analysis, and interviews with experts and leaders from around the world. The platform is expected to provide a unique perspective on global affairs and to offer Indian audiences a fresh perspective on the world.

The launch of RT's Hindi digital platform is a significant development in the Indian media landscape and is expected to have a major impact on the way Indians consume news and information on global affairs. It is also seen as a major milestone in RT's growing media presence in India and is expected to further strengthen the ties between India and Russia.

The success of RT's Hindi digital platform will depend on its ability to provide high-quality content and to attract a large audience. However, with its strong brand and its commitment to providing alternative perspectives on global affairs, RT's Hindi digital platform is well-placed to succeed in the Indian media market.

In conclusion, the launch of RT's Hindi digital platform is a significant development in the Indian media landscape and is expected to have a major impact on the way Indians consume news and information on global affairs. It is a major milestone in RT's growing media presence in India and is expected to further strengthen the ties between India and Russia.