Mumbai Launches Conference Ambassador Programme

The Jio World Convention Centre (JWCC) has announced the launch of the Conference Ambassador Programme, a flagship initiative designed to partner with India's Association Leaders and Industry Experts to help bring global conferences, congresses, and business events to Mumbai.

The programme is supported by the Maharashtra Convention Bureau (MCB), with the International Congress and Convention Association (ICCA) as Knowledge Partner. The initiative establishes a unified support network that identifies and equips leaders across industries to serve as Conference Ambassadors.

While the Conference Ambassadors bring professional standing and vital association networks, JWCC will extend its expertise by managing the end-to-end bidding process, supporting relationship-building activities, and facilitating marketing initiatives to represent Mumbai on the global stage.

International conferences and congresses are among the world's foremost platforms for advancing research and collaboration. They provide a platform for global experts, researchers, policymakers, and decision-makers to exchange ideas and shape the future of their respective disciplines.

According to the Events Industry Council's 2026 Global Economic Significance of Business Events study, business events in 2025 brought together 1.65 billion participants across more than 180 countries and generated US$1.3 trillion in direct spending. Including indirect and induced impacts, the industry supported US$3.1 trillion in total business sales, US$1.8 trillion in total GDP and 24.2 million jobs worldwide.

The Conference Ambassador Programme builds on the growing momentum around Maharashtra's business events ecosystem, led by the Maharashtra Convention Bureau – India's first state-led convention bureau, announced at IMEX Frankfurt 2025 in Germany – to attract and facilitate global events.

ICCA, a global association representing the international meetings industry, joins as Knowledge Partner, bringing industry expertise and a strong international association network together to support Conference Ambassadors throughout the bidding process.

Since opening in 2022, JWCC has established a strong track record of hosting major international conferences and congresses in Mumbai. Its portfolio includes the World Congress of Accountants, International Baccalaureate Global Conference, ICANN Community Forum, Asian Seed Congress, and International Federation of Landscape Architects Asia-Pacific Regional Congress.

The launch of the Conference Ambassador Programme is expected to further establish Mumbai as a hub for global conferences and business events, providing a platform for professionals and institutions to connect with global expertise and showcase Indian leadership alongside wider economic impact.

The programme is a significant step forward for Mumbai's business events ecosystem, and is expected to have a positive impact on the city's economy and global reputation.

With the support of ICCA and MCB, the Conference Ambassador Programme is well-positioned to achieve its goals and bring more global conferences and business events to Mumbai.

In conclusion, the launch of the Conference Ambassador Programme is a major development for Mumbai's business events ecosystem, and is expected to have a significant impact on the city's economy and global reputation.

The programme's success will depend on the ability of the Conference Ambassadors to bring global conferences and business events to Mumbai, and the support of JWCC, MCB, and ICCA in facilitating this process.

As the programme moves forward, it will be important to monitor its progress and assess its impact on Mumbai's business events ecosystem.

The Conference Ambassador Programme has the potential to establish Mumbai as a major hub for global conferences and business events, and its success will be closely watched by the business events industry and the city's stakeholders.

The programme's launch is a significant step forward for Mumbai's business events ecosystem, and is expected to have a positive impact on the city's economy and global reputation.

In the coming months and years, it will be important to continue to support and develop the programme, and to ensure that it achieves its goals and brings more global conferences and business events to Mumbai.