Bournvita, Amway Revise Claims After FSSAI Action

Mondelez India, the manufacturer of Bournvita, and Amway India have withdrawn or revised their product claims after the Food Safety and Standards Authority of India (FSSAI) flagged misleading advertisements and labelling violations.

The FSSAI had flagged several claims made by food businesses, including those related to nutritional values and purity. Following the regulatory intervention, Mondelez India withdrew its claims related to the nutritional value of Bournvita and the associated advertisement.

Amway India was also flagged over its use of the term '100% Pure Coconut Oil' on its coconut oil product. The claim was found to be in violation of provisions of the Food Safety and Standards Act, 2006, as well as regulations governing food advertising and claims.

Amway has confirmed that it has voluntarily removed the word '100%' from its packaging and promotional material. The company has also discontinued old stock from its sales channels and is currently producing revised packaging, which is expected to be introduced from September-October 2026.

The FSSAI's action is part of its wider scrutiny of health and nutrition-related claims made on food products. The regulator is working to ensure that consumers are not misled about the nutritional or health benefits of products.

The FSSAI had issued an advisory on discontinuing the use of the term '100' on food labels and promotional material. The regulator has been actively monitoring food labels, advertisements, and promotional claims to prevent misleading information.

Other food businesses have also taken corrective measures following regulatory action. The FSSAI's efforts aim to protect consumers from misleading claims and ensure that food products are labelled and advertised accurately.

The revised packaging and promotional material of Amway's coconut oil product will be introduced progressively, and the company also plans to update its website listings.

The FSSAI's actions demonstrate its commitment to ensuring that food products are safe and accurately labelled for consumers. The regulator's efforts will help to prevent misleading claims and promote transparency in the food industry.

In summary, the FSSAI's action against Bournvita and Amway highlights the importance of accurate labelling and advertising in the food industry. The regulator's efforts will help to protect consumers and promote a fair market for food products.