Wednesday, 26 August 2026 MUMBAI EDITION LIVE

Instagram Scam: 1 Lakh Users Lose ₹500 Each

A mysterious Instagram account scammed thousands, sparking debate. What happened?

Mumbai Alert · City Desk
Mumbai Alert · City Desk
City Desk · Mumbai Alert News · Wed, 26 August 2026 at 12:26 pm
Instagram Scam: 1 Lakh Users Lose ₹500 Each

A mysterious Instagram account, '25th August 2026', built up suspense around a major announcement on August 25, attracting roughly 4 lakh followers. The account repeatedly teased its audience with hints of something extraordinary, encouraging them to keep following the page and wait for the big moment.

The situation took a turn when the page allegedly directed followers to a Telegram link through its Instagram Story, telling them that the awaited content would become available at 12 pm on August 25. However, users allegedly had to pay ₹500 to access it. According to a viral Instagram video, approximately 1 lakh people paid ₹500 each to access the content, which would amount to around ₹5 crore.

The video described the episode as a massive money-making stunt, with the caption stating that it was an '8.5 crore ka scam'. However, the arithmetic based on the stated 1 lakh users and ₹500 payment does not match the '8.5 crore' figure. The exact number of people who paid, the total amount collected, and the identity of the account operator were not independently established.

The 'big reveal' was reportedly an AI-generated motivational video, which delivered familiar advice about waking up early, valuing time, and making better use of life. The video claims that people were shown this motivational video after paying to unlock the promised content, instead of an explosive announcement or secret information.

The incident has sparked a heated debate over whether it was a scam or simply clever marketing. The account's ability to attract hundreds of thousands of followers and convince them to pay for the content has raised questions about the power of social media and the gullibility of its users.

The incident serves as a reminder to be cautious when interacting with unknown accounts and links on social media, and to never pay for content without verifying its authenticity. It also highlights the importance of being aware of the potential for scams and phishing attempts on social media platforms.

In recent years, there have been several instances of social media scams and phishing attempts, where users have been tricked into paying for fake content or revealing sensitive information. This incident is a reminder that social media users need to be vigilant and take necessary precautions to protect themselves from such scams.

The impact of this incident on the social media community is still being felt, with many users expressing outrage and disappointment at being scammed. The incident has also raised questions about the responsibility of social media platforms in preventing such scams and protecting their users.

In conclusion, the '25th August 2026' Instagram account scam is a reminder of the potential dangers of social media and the importance of being cautious when interacting with unknown accounts and links. It highlights the need for social media users to be aware of the potential for scams and phishing attempts, and to take necessary precautions to protect themselves.

The significance of this incident for Mumbai and India is that it highlights the need for increased awareness and education about social media safety and security. It also underscores the importance of social media platforms taking responsibility for preventing such scams and protecting their users.

Frequently asked questions

How much money was collected in the Instagram scam?

According to the viral video, approximately 1 lakh people paid ₹500 each, which would amount to around ₹5 crore.

What was the content that users paid to access?

The content was an AI-generated motivational video delivering familiar advice about waking up early, valuing time, and making better use of life.

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