UP Women Entrepreneurs Gain Global Recognition

A significant initiative under the Gramin Aajeevika Mission in Uttar Pradesh has led to women entrepreneurs gaining recognition abroad for their organic herbal tea. This achievement is a direct result of the encouragement and support provided by the state government under the leadership of Chief Minister Yogi Adityanath.

The women associated with Self-Help Groups have started preparing organic herbal tea using medicinal herbs, which has emerged as a successful model of women entrepreneurship. The 'Vidur Herbal Tea' is now being sought after by franchises in countries such as the United States, England, Germany, and France, and is being ordered in large quantities in several states, including Delhi, Punjab, Odisha, and West Bengal.

Babita Rani, a resident of Tanda Maidas Lakhi Wala village in Bijnor, stated that the women associated with the group are becoming self-reliant through the Yogi government's scheme. The group had started 'Vidur Herbal Tea' with a loan of Rs 1 lakh under the National Rural Livelihood Mission. Today, 10 women from the group jointly prepare completely organic herbal tea, which has provided them with regular income and an opportunity to become self-reliant.

The biggest speciality of Vidur Herbal Tea is its natural composition, prepared using organic lemongrass, giloy, mulethi, jamun, raw turmeric, guava leaves, cinnamon, tulsi, green cardamom, and fennel. The tea is prepared in two varieties, including 'Arjuna Hriday Shakti', which can be prepared with both milk and water.

Purn Bora, the then Chief Development Officer of Bijnor and presently Vice Chairman of the Varanasi Development Authority, connected these rural women with the schemes of the Yogi government. He stated that the women associated with the Self-Help Group have become self-reliant and are capable of fulfilling their family responsibilities.

The business of Vidur Herbal Tea is expanding continuously, with 35 outlets and cafes in Bijnor, and two Vidur Herbal Tea centres operated by women in Moradabad. Recently, a new Vidur Herbal Tea Centre was started near Kachahari Gate in Civil Lines, Moradabad, and preparations are underway to open five more cafes in Moradabad soon.

A notable feature of this initiative is that all products associated with Vidur Herbal Tea are manufactured exclusively by women from Self-Help Groups. From production to packaging and marketing, the entire responsibility rests with the women, increasing their income and giving a new identity to women-led enterprises in rural areas.

The success of Vidur Herbal Tea is a testament to the impact of the Gramin Aajeevika Mission in promoting women entrepreneurship in Uttar Pradesh. The initiative has not only provided women with economic opportunities but has also empowered them to become self-reliant and confident entrepreneurs.

The recognition gained by these women entrepreneurs abroad is a significant achievement, highlighting the potential of women-led enterprises in India. The initiative is expected to inspire more women to take up entrepreneurship, contributing to the economic growth and development of the state.

In conclusion, the success of Vidur Herbal Tea is a shining example of the positive impact of government initiatives in promoting women entrepreneurship and economic empowerment. The recognition gained by these women entrepreneurs abroad is a testament to the potential of women-led enterprises in India, and is expected to have a lasting impact on the economic development of the state.