Humanify Launches AI-Powered LiveTrack

Humanify has launched 'LiveTrack', an AI-powered consumer tracking tool that helps brands measure the impact of their marketing spends on quick commerce (Q-comm) and over-the-top (OTT) platforms. With the festive season approaching, brands are expected to spend up to 60% of their annual marketing budgets, making it crucial to track the effectiveness of these spends.

Traditionally, research has relied on consumer recall, which can be inaccurate, especially in the digital age. Humanify's LiveTrack technology captures and decodes live data on thousands of smartphones, providing accurate shopper and media measurement reports within minutes. This technology is especially valuable as it allows brands to measure the impact of their ads in real-time, including whether consumers have seen their ads and how it has impacted their purchase decision.

According to Geetika Kambli, Director at Humanify, 'This technology is literally the only way that impact can be measured accurately.' LiveTrack also tracks viewership data on OTT platforms, telling media platforms how their viewers are reacting to promotions and what they are choosing to watch. Additionally, it can track when consumers switch from one platform to another.

The Qual@Scale methodology used by LiveTrack provides qualitative data at micromoments, helping marketers understand why consumers behave in a certain way. This enables brands to make data-driven decisions to course correct in real-time. Humanify's technology has been applied to over 25 brands, helping to sharpen the LiveTrack tool with relevant benchmarks and interpretation.

Humanify is backed by 30 years of deep research, covering 34 cities across India, including metros, Tier 2, and Tier 3 towns. The company's unique technology is pending patent in the USA, UK, and India. With the launch of LiveTrack, Humanify is poised to revolutionize the way brands measure the impact of their marketing spends.

The use of AI in consumer tracking is a game-changer, allowing brands to decode live and unstructured data at scale. This technology is especially valuable in the digital age, where consumer behavior is increasingly complex. By providing accurate and real-time data, LiveTrack enables brands to make informed decisions and optimize their marketing strategies.

In the context of the Indian market, LiveTrack is a significant development, given the growing importance of Q-comm and OTT platforms. With more consumers turning to digital platforms for shopping and entertainment, brands need to be able to measure the effectiveness of their marketing spends accurately. Humanify's LiveTrack technology is well-positioned to meet this need, providing brands with the insights they need to succeed in a rapidly changing market.

Overall, the launch of LiveTrack is a significant development in the field of consumer tracking, and is expected to have a major impact on the way brands measure the effectiveness of their marketing spends. With its ability to provide accurate and real-time data, LiveTrack is poised to become an essential tool for brands looking to optimize their marketing strategies and succeed in the digital age.

The implications of this technology are far-reaching, and are expected to benefit both brands and consumers. By providing accurate and real-time data, LiveTrack enables brands to make informed decisions and optimize their marketing strategies, ultimately leading to better consumer experiences. As the digital landscape continues to evolve, the use of AI in consumer tracking is likely to become increasingly important, and Humanify's LiveTrack technology is at the forefront of this development.

In conclusion, Humanify's LiveTrack technology is a significant development in the field of consumer tracking, and is expected to have a major impact on the way brands measure the effectiveness of their marketing spends. With its ability to provide accurate and real-time data, LiveTrack is poised to become an essential tool for brands looking to optimize their marketing strategies and succeed in the digital age.