SAMIL Auctions ₹130 Crore+ in 135+ Nationwide Events

Shriram Automall India Limited (SAMIL) successfully conducted the SAMIL Freedom Auction 2026, a nationwide event that featured 135+ simultaneous auctions across the country. The event, which was themed 'Freedom Finds Its Next Owner', saw 13,300+ assets listed and attracted 20,000+ customer footfall. By the end of the auctions, 3,400+ assets had been sold, facilitating transactions worth ₹130 crore+.

The event connected institutional sellers with buyers across 500+ cities, showcasing the scale and reach of SAMIL's integrated physical, phygital, and digital auction ecosystem. The auction featured a diverse range of assets, including pre-owned cars, commercial vehicles, two-wheelers, construction equipment, farm equipment, industrial equipment, and luxury vehicles.

Leading banks, NBFCs, insurance companies, and automobile OEMs, along with their dealer networks, fleet owners, transporters, and contractors, participated as sellers in the event. Sameer Malhotra, Director & CEO of SAMIL, commented on the event, stating that it reflects the scale and reach of the organised pre-owned asset marketplace that SAMIL has built over the years.

The event was notable for its scale and coordination, with physical auctions at SAMIL Automalls running alongside phygital and digital bidding through the MySAMIL App, CarTradeExchange, and bids.samil.in. This enabled buyers across metros as well as Tier-II and Tier-III cities to participate with access to transparent bidding and price discovery.

More than 1,600 SAMIL employees worked across registrations, inspections, auction operations, logistics, and digital bidding support to keep the 135+ auctions moving in sync throughout the day. The buyer base included transporters, fleet operators, contractors, farmers, MSMEs, dealers, corporate buyers, and individual customers, reflecting the wide reach of the event.

In addition to vehicle and equipment auctions, gold auctions were conducted through gold.samil.in, while SAMIL's Augeo platform facilitated auctions of property, plant & machinery, commodities, scrap, and salvage. The success of the SAMIL Freedom Auction 2026 demonstrates the strength of SAMIL's physical, phygital, and digital ecosystem and the continued trust of institutional sellers and buyers.

The event highlights the growing demand for pre-owned assets in India and the importance of organised marketplaces like SAMIL in facilitating transactions and creating value for buyers and sellers. With its technology-enabled auction solutions, SAMIL remains committed to creating greater convenience, transparency, and value for its customers and partners.

The SAMIL Freedom Auction 2026 is a significant milestone in the development of India's organised used-vehicle and used-equipment marketplace. It showcases the potential for pre-owned assets to find new owners and highlights the role of SAMIL in enabling circular-economy outcomes across the country.

In conclusion, the SAMIL Freedom Auction 2026 was a resounding success, with ₹130 crore+ in transactions and 3,400+ assets sold. The event demonstrates the strength of SAMIL's auction ecosystem and its commitment to creating value for buyers and sellers in the pre-owned asset market.

The success of the event has significant implications for the Indian economy, particularly in the context of the growing demand for pre-owned assets. It highlights the importance of organised marketplaces like SAMIL in facilitating transactions and creating value for buyers and sellers. As the Indian economy continues to grow, the demand for pre-owned assets is likely to increase, and SAMIL is well-positioned to play a key role in this market.

Overall, the SAMIL Freedom Auction 2026 is a significant achievement for SAMIL and a testament to its commitment to creating value for its customers and partners. It demonstrates the potential for pre-owned assets to find new owners and highlights the importance of organised marketplaces in facilitating transactions and creating value in the Indian economy.