Prayagraj Launches 'Rang De Basanti' Campaign Against Fear Culture
Prayagraj starts campaign to engage Gen Z through poetry and art. Initiative aims to reject fear culture.

Prayagraj, the literary capital of India, has launched the 'Rang De Basanti' campaign to connect with young people and understand their thoughts through poetry and art. The campaign, which started on August 11, aims to provide a platform for creative expression and convey a positive message against mafia rule and the culture of fear.
The campaign is part of a broader effort to engage with Gen Z, following their participation in a similar event at Delhi's Jantar Mantar. According to programme coordinator Vishwadeep Shukla, Prayagraj has always shown the nation a path through literature and intellectual discourse. The campaign has been launched to engage the new generation in a creative and constructive manner.
As part of the initiative, Gen Z poets were invited to express their thoughts through poetry. Eight poets known for understanding and reflecting the sentiments of the younger generation through Veer Ras and Ojas Ras poetry participated in the event. The city, which is known for literary icons such as Nirala and Mahadevi, had become increasingly associated with mafia culture a decade ago. This campaign is a poetic protest against that crime and mafia culture.
The event provided a platform to young poets known for their powerful compositions rooted in Veer Ras and Ojas Ras. Participants included Sankshep Baranwal from Delhi University, Abhishek Awasthi from Madhya Pradesh, Akanksha Bundela from Banaras Hindu University, Morari Mandal from Bihar, Bajrang Nath from Ballia, and Abhijeet Mishra and Dr Mrityunjay Parmar from the University of Allahabad.
The programme was chaired by noted lyricist Dr Vinamra Sen Singh, and international storyteller Acharya Shantanu Ji Maharaj attended as the chief guest. According to Dr Vinamra Sen Singh, from August 11 to 14, young people across various cities in Uttar Pradesh will express themselves through poetry, art, music, and dialogue.
The objective of the Rang De Basanti campaign is to reject the culture of fear and intimidation while providing youth with a platform for expression, creativity, and meaningful dialogue. The statewide campaign will begin in Prayagraj with a poetic protest against those who promote criminal culture.
The next event will be held in Lucknow on August 12 in the form of a graffiti wall initiative, where artists will create live public murals depicting the impact of mafia culture. The programme aims to use art as a medium of social change and provide a platform for young people to express themselves.
The 'Rang De Basanti' campaign is a significant initiative that aims to engage with Gen Z and promote a positive message against fear culture. By providing a platform for creative expression, the campaign hopes to inspire young people to reject the culture of fear and intimidation and promote a more constructive and meaningful dialogue.
In the context of Uttar Pradesh, the campaign is particularly relevant, given the state's history of mafia culture and crime. The campaign's focus on poetry and art as a medium of social change is also significant, as it provides a unique platform for young people to express themselves and promote a positive message.
Overall, the 'Rang De Basanti' campaign is an important initiative that aims to promote a positive message and provide a platform for creative expression. By engaging with Gen Z and promoting a constructive and meaningful dialogue, the campaign hopes to inspire young people to reject the culture of fear and intimidation and promote a more positive and constructive future.
The campaign's significance extends beyond Uttar Pradesh, as it highlights the importance of engaging with young people and promoting a positive message against fear culture. The use of poetry and art as a medium of social change is also a significant aspect of the campaign, as it provides a unique platform for young people to express themselves and promote a positive message.
In conclusion, the 'Rang De Basanti' campaign is a significant initiative that aims to promote a positive message and provide a platform for creative expression. By engaging with Gen Z and promoting a constructive and meaningful dialogue, the campaign hopes to inspire young people to reject the culture of fear and intimidation and promote a more positive and constructive future.
Frequently asked questions
What is the objective of the Rang De Basanti campaign?
The objective of the Rang De Basanti campaign is to reject the culture of fear and intimidation while providing youth with a platform for expression, creativity, and meaningful dialogue.
Where will the next event of the campaign be held?
The next event will be held in Lucknow on August 12 in the form of a graffiti wall initiative.