MSRTC Bans Employees From Making Videos On Duty

The Maharashtra State Road Transport Corporation (MSRTC) has restricted its employees from making reels and videos while on duty, citing the need to protect passenger safety and the corporation's image. This decision was made to ensure that employees are focused on their work and not distracted by social media activities.

The new instructions apply to drivers, conductors, and other employees, who are not allowed to make reels, videos, livestreams, or other social media content while on duty. This includes content made in uniform at depots, bus stations, offices, or inside ST buses. Employees are also barred from uploading videos that tarnish the corporation's image or portray it negatively.

However, the MSRTC has drawn a distinction between personal content and authorized publicity. Employees can create reels, shorts, and videos highlighting the corporation's positive work, but only with prior permission from the competent authority. The corporation plans to encourage employees who are active on social media to promote its services, schemes, and public campaigns positively.

The move is aimed at creating a wider digital outreach for the corporation through its own workforce. Officials and employees are expected to help promote ST schemes, passenger facilities, welfare initiatives, cleanliness drives, and road safety campaigns. This will help to showcase the corporation's work and create a positive image.

The instructions also prohibit employees from sharing confidential or internal administrative information, photographs, or videos on social media. Officials have been directed to take action against violations, and department controllers, depot managers, or equivalent officers can issue show-cause notices and initiate disciplinary proceedings under MSRTC rules.

The policy seeks to draw a line between unsafe or unauthorized social media activity on duty and official digital promotion. It also opens the door for an informal network of 'ST influencers' to showcase the corporation's work. By using social media effectively, the MSRTC hopes to improve its image and reach a wider audience.

The decision to restrict social media activities while on duty is a step in the right direction, as it prioritizes passenger safety and the corporation's image. The move to promote the corporation's services and schemes through social media is also a positive step, as it will help to create awareness and improve the overall image of the MSRTC.

In conclusion, the MSRTC's decision to restrict social media activities while on duty and promote its services through social media is a significant step towards improving its image and reaching a wider audience. It is expected to have a positive impact on the corporation's reputation and help to create a safer and more efficient transport system.