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SAP President: Traditional Software to Thrive with AI

SAP's global president says traditional software will survive, AI token prices rise

Mumbai Alert · Markets Desk
Mumbai Alert · Markets Desk
Markets Desk · Mumbai Alert News · Mon, 07 September 2026 at 12:06 pm
SAP President: Traditional Software to Thrive with AI

SAP's global president has expressed confidence that traditional software companies will not only survive but thrive alongside the development of Artificial Intelligence (AI). According to him, the recent market sell-off was an overreaction.

SAP, a leading software company, is investing heavily in AI and data innovations. The company is also changing its pricing approach for customers, moving towards a consumption-oriented pricing framework.

This move is seen as a strategic decision, as the prices of AI tokens are rising. The company recognizes that this could lead to potential future hurdles and is preparing itself by transitioning to a new pricing model.

The global president's statement is a message to all software companies, asserting that the pendulum will swing back in favor of traditional software enterprises. He believes that these companies will continue to play a vital role in the industry, even as AI continues to grow and develop.

In recent times, there has been a lot of speculation about the future of traditional software companies in the face of rising AI. However, SAP's global president is confident that these companies will not only survive but thrive.

The company's decision to invest in AI and data innovations is a testament to its commitment to staying ahead of the curve. By channeling resources into these areas, SAP is positioning itself for success in a rapidly changing industry.

The move towards a consumption-oriented pricing framework is also seen as a positive step. This approach will allow customers to pay only for what they use, rather than being locked into traditional licensing models.

As the prices of AI tokens continue to rise, SAP's decision to transition to a new pricing model is a prudent one. The company is preparing itself for potential future hurdles and is taking steps to ensure its continued success.

In conclusion, SAP's global president is confident that traditional software companies will thrive alongside AI developments. The company's investments in AI and data innovations, combined with its move towards a consumption-oriented pricing framework, position it for success in a rapidly changing industry.

This development is significant for the software industry as a whole, as it indicates that traditional software companies can continue to play a vital role in the face of rising AI. The pendulum may have swung in favor of AI in recent times, but it is likely to swing back in favor of traditional software enterprises as they adapt and evolve to meet the changing needs of the industry.

Frequently asked questions

Will traditional software companies survive the rise of AI?

According to SAP's global president, traditional software companies will not only survive but thrive alongside AI developments.

What is SAP's approach to pricing in the face of rising AI token prices?

SAP is moving towards a consumption-oriented pricing framework, where customers pay only for what they use.

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