Dyson Launches $499 AI Toothbrush With Camera
Dyson's new toothbrush uses AI and a built-in camera to target plaque. It costs $499.

Dyson has launched a new toothbrush called the CameraJet, which uses a built-in camera and artificial intelligence to identify gaps between teeth and fire a precision jet of mouthrinse at them while the user brushes. The device is the result of six years of research and development and is designed to combine brushing, flossing, and mouth rinsing into a single step.
The CameraJet uses a 100,000-pixel macro lens to capture 28 images every second, which are then fed into a machine-learning model trained on 470,000 dental images. This model is built on roughly 16 million lines of code and is capable of detecting gaps between teeth and directing a cone-shaped burst of mouthrinse at the spot within 100 milliseconds of detection.
The brush head itself is also designed to clean along the gumline, with a stiffer central bristle set for surface stains and a softer outer ring. An embedded RFID chip tracks how many cleaning cycles a head has completed and flags when it needs replacing.
According to Dyson, lab testing has found that the CameraJet removes up to 69 percent more plaque than leading electric toothbrushes in hard-to-reach areas. However, this figure is based on the company's own testing using a synthetic plaque stand-in, rather than an independent clinical trial.
The CameraJet connects over Wi-Fi and Bluetooth to the MyDyson app, which offers a real-time camera feed, step-by-step cleaning guidance, and a map of brushed areas. It ships in two colorways - Ceramic Ultra Blue and Ceramic Pink - and the box includes a refill dock, two regular brush heads, and a charging cable.
Privacy has been addressed, with Dyson stating that the camera only activates during live viewing or automatic jetting, and that no images are recorded or stored on the device or in the cloud.
The Internet has reacted to the launch of the CameraJet, with many people expressing surprise at the $499 price tag. Some have joked that the company could have used its resources to solve other problems, such as air conditioning.
The launch of the CameraJet marks a new direction for Dyson, which has traditionally been known for its vacuum cleaners and hairdryers. The company's decision to enter the oral care market is a significant one, and it will be interesting to see how the CameraJet is received by consumers.
In terms of its impact, the CameraJet has the potential to revolutionize the way people clean their teeth. By using AI and a built-in camera to target plaque, the device could help to improve oral health and reduce the risk of dental problems.
Overall, the launch of the CameraJet is a significant development in the world of oral care, and it will be interesting to see how the device is received by consumers and dental professionals alike.
The CameraJet's price and features have sparked a lot of debate, with some people questioning whether the device is worth the cost. However, for those who are looking for a high-tech toothbrush that can help to improve their oral health, the CameraJet may be an attractive option.
As with any new technology, there are likely to be some teething problems with the CameraJet. However, Dyson's reputation for producing high-quality products suggests that the device will be reliable and effective.
In conclusion, the launch of the CameraJet is a significant development in the world of oral care, and it has the potential to revolutionize the way people clean their teeth. While the device's price may be a barrier for some, its features and capabilities make it an attractive option for those who are looking for a high-tech toothbrush.
Frequently asked questions
What is the price of the Dyson CameraJet toothbrush?
The Dyson CameraJet toothbrush costs $499.
How does the CameraJet toothbrush work?
The CameraJet toothbrush uses a built-in camera and AI to identify gaps between teeth and fire a precision jet of mouthrinse at them while the user brushes.