PM Modi Asks Ministers to Boost Instagram Presence
PM Modi wants ministers on Instagram, Social media outreach

Prime Minister Narendra Modi has asked his ministers to increase their presence on Instagram, a popular social media platform. This move is seen as an attempt to reach out to the younger generation, particularly Gen Z, who are active users of the platform.
The Prime Minister himself has been on Instagram since 2014 and has a significant following. He has been using the platform to share updates about his work, interact with citizens, and promote various government initiatives.
By asking his ministers to be more active on Instagram, PM Modi aims to leverage the platform's vast user base to disseminate information about government policies and programs. This move is also expected to help the government connect with the youth and understand their concerns and aspirations.
In recent years, the government has been increasingly using social media to reach out to citizens and promote its initiatives. The Prime Minister's Office and various government departments have a significant presence on platforms like Twitter, Facebook, and Instagram.
The use of social media by the government has been seen as an effective way to communicate with citizens, address their grievances, and promote transparency and accountability. By being more active on Instagram, the government hopes to tap into the platform's vast user base and reach out to a wider audience.
The move is also seen as an attempt to counter the narrative that the government is not tech-savvy and is not able to connect with the younger generation. By being more active on social media, the government hopes to change this perception and show that it is willing to adapt to new technologies and platforms.
Overall, the Prime Minister's directive to his ministers to increase their presence on Instagram is a significant move that reflects the government's commitment to using social media to reach out to citizens and promote its initiatives.
The government's social media outreach is not limited to Instagram. It has also been using other platforms like Twitter and Facebook to connect with citizens and promote its initiatives. However, Instagram's visual-centric platform makes it an attractive option for the government to share updates and information about its work.
In the coming days, it is expected that more ministers will join Instagram and start sharing updates about their work. This will not only help the government to reach out to a wider audience but also provide citizens with a unique insight into the work of the government.
The move is a significant step towards increasing transparency and accountability in governance. By being more active on social media, the government hopes to build trust with citizens and promote a more open and inclusive form of governance.
In conclusion, the Prime Minister's directive to his ministers to increase their presence on Instagram is a significant move that reflects the government's commitment to using social media to reach out to citizens and promote its initiatives. It is expected to have a positive impact on the government's ability to connect with the youth and promote transparency and accountability in governance.
Frequently asked questions
Why is PM Modi asking ministers to join Instagram?
To reach out to the younger generation and promote government initiatives.
How long has PM Modi been on Instagram?
Since 2014.